A new study has been published on what Sweden is doing to attract talents in reality, which will be presented at this year’s Competence Fair (Kompetensmässan) in Stockholm on November 14th .100 Swedish municipalities have been interviewed about what is actually being done not only to attract talents but also to establish a long term… Continue reading Talent Attraction – The global search for talents
Tag: Södertörn University
Place Branding as a Competitive Tool
Theory Place branding is the process of image communication to a target market. All places compete with other places for people (visitors, residents), resources, and business. The global competition of cities is estimated to host 2,7 million towns, 3 thousand large cities and 455 large metropolitan areas with a population over one million. All of… Continue reading Place Branding as a Competitive Tool