Many businesses today are active in hyper competitive markets, with a pressure to innovate to survive. Incremental innovation is a necessity. Disruptive innovation is what makes markets move. But what is the state and understanding of innovation among business leaders? On Friday, May 9th, Richard Branson and a group of entrepreneurs had an interesting debate… Continue reading Virgin Disruptors – Have entrepreneurs lost the will to innovate?
What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is… Continue reading How to Build a Brand