Tag: Place branding

No Money, But Love: The Case of Yubari, Japan

This article was originally posted on placesbrands. Detroit has been all over the news recently with its declaration of bankruptcy, as already discussed on this blog. With Chicago also showing signs of struggle, I decided to hoist the spotlight across the Pacific and shed some light on another city that has already collapsed financially, yet… Continue reading No Money, But Love: The Case of Yubari, Japan

Timbuktu: Old Legend, new Challenges

  Old legend The Malian desert city of Timbuktu is definitely real, but its legendary place image has developed in such a way that many people still doubt the city’s existence. In fact, the name itself has become synonymous with isolation, mystery, and unimaginable distance. Timbuktu has intrigued Westerners for centuries, ever since the city… Continue reading Timbuktu: Old Legend, new Challenges

How four French Towns Compete in the 21st Century

The European perspective The European Union has a combined population of over 500 million inhabitants, which equals 7.3% of the world population. In 2011, the European Union generated a nominal GDP of 14 trillion euro (larger than any single country in the world), representing approx. 20% of the global GDP when measured in terms of… Continue reading How four French Towns Compete in the 21st Century