Last week I read in the FT Weekend Magazine that Mark Zuckerberg, CEO of Facebook, announced to the word in a Facebook post (where else?) that he is starting a book club. Maybe it’s just a canny PR ploy, but it is definitely a good way to influence customer behaviour. Will this strong incentive encourage… Continue reading Bearing Book Club
In the old days, the definition of an international company used to be that of an enterprise which exported and perhaps had sales subsidiaries outside its home market. It was rare – except at the big well-known multinationals – to have foreign colleagues in the office corridors. Everyone understood his or her fellow workmates when… Continue reading Intercultural Challenges–How Can We Work Together?