PR has, generally spoken, changed over time and become more complex as the possibilities of interacting and building relations has exponential increased over time. Old truth might still be truth but often simplified approaches not possible to apply other than as isolated events. Today building relationship impacting specific target groups is a holistic challenge, not… Continue reading The new generation of PR
Tag: CSR
Michael E. Porter sends CSR back to the stoneage – now it is time for real entrepreneurship…
Michael E. Porter Harvard University professor, explains in an new video post, why business leaders must focus on shared value – creating products and services that benefit not only the company but also society. Or as like to put it, make the pie bigger… Responsible and smart entrepreneurs understand to create value through actions beneficial for all, without a working society and environment there is… Continue reading Michael E. Porter sends CSR back to the stoneage – now it is time for real entrepreneurship…
Social entrepreneurship – philanthropy or business?
Sweden was distinguished visit in the spring, by Richard Branson, CSR’s new rock star and super-entrepreneur. Not only as a model for social responsibility – in his own special style, he has also taken the throne as a social entrepreneur with the now winged words “a business is a force for doing good”. But what is social… Continue reading Social entrepreneurship – philanthropy or business?