Digging deeper into how platforms are conceived, used and then managed, it is worth asking do they always imply a two-sided market? The idea of the two-sided market stems from work by Parker & Van Alstyne (2000;2000; 2005) and Rochet & Tirole (2003). Those markets are generally understood as a refinement of network effects. A… Continue reading Does a Business Platform imply a two sided market?
