Digital Collaboration Arenas

“The strength of the enhancing system depends greatly on an array of intangible assets. These include the internal dynamic of the regional, socio-cultural, and political assets; the informal flow of knowledge between different parties generating the bulk of territorialized externalities; and the opportunities for the region to build and keep its distinctive competence” (Michael Storper… Continue reading Digital Collaboration Arenas

What is value – a definition that helps!

The tricky thing when selling is that you think you can sell on the right price or on value, but that´s not true at all. All people buy on value, the perceived value. However, if your offer s equal your competitors then the price will be the only discriminator but still the customer or client… Continue reading What is value – a definition that helps!

How to Build a Brand

What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is… Continue reading How to Build a Brand