“The strength of the enhancing system depends greatly on an array of intangible assets. These include the internal dynamic of the regional, socio-cultural, and political assets; the informal flow of knowledge between different parties generating the bulk of territorialized externalities; and the opportunities for the region to build and keep its distinctive competence” (Michael Storper… Continue reading Digital Collaboration Arenas
The tricky thing when selling is that you think you can sell on the right price or on value, but that´s not true at all. All people buy on value, the perceived value. However, if your offer s equal your competitors then the price will be the only discriminator but still the customer or client… Continue reading What is value – a definition that helps!
What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is… Continue reading How to Build a Brand