Recently, Jorgen Eriksson from Bearing was interviewed by the Middle East Eye about the place brand of Casablanca. The article is available on this link.
Category: Place Management
Turkey to Join the Great Trans-Europe Walk
Hiking on the Via Francigena Way (photo: Kate Clow) Recent months have been difficult for Turkey How has the country brand been affected? Turkey is still reeling from damage suffered after a string of unfortunate incidents. Since summer 2015 there has been growing unrest in Turkey’s east, combined with increasing security concerns and an unfolding… Continue reading Turkey to Join the Great Trans-Europe Walk
The Bearing Wave in Kenya
This blog, The Bearing Wave has been around since 2009 and has reached a sizeable regular readership. Every day, several hundred people navigate to The Bearing Wave to read from the about 900 articles on the site. About half the readers come through Google and other search engines. About half from links on LinkedIn, Twitter and Facebook,… Continue reading The Bearing Wave in Kenya
Telling Stories by the Sea
The Hague knows the value of telling a good story So much so in fact, that the city’s marketing team has created the ‘Bloggershuis’, a dedicated space where visiting bloggers can stay while they discover all that the Hague has to offer. As an added bonus, the Bloggershuis is situated right on the beach! Samantha… Continue reading Telling Stories by the Sea
Economic Assessment of Al Alamein New City in Egypt
Earlier today, on the grounds of employing the principles, strategies, tools developed in UN-Habitat’s Strategic Plan 2014 -2019, the Achieving Sustainable Urban Development project (ASUD) – one of UN-HABITAT Egypt’s projects- run a joint meeting between UN-Habitat staff supported by UN-Habitat Urban Economy and Finance Branch, the Egyptian national counterpart General Organization for Physical Planning… Continue reading Economic Assessment of Al Alamein New City in Egypt
Brand Canada – A New Path
Canada has been engulfed by a whirl of publicity over the last few months as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24 hours after winning the elections,… Continue reading Brand Canada – A New Path
Civilisations Retrograde
There are just a few menacing yet fascinating places left on Earth. These places are usually active conflict zones or rugged areas where rebel groups lurk, nations with unfriendly governments, or otherwise unstable locations where battle has recently ended. They have terrible reputations. But nevertheless, these places are intriguing, because they weren’t always in trouble.… Continue reading Civilisations Retrograde
Kenyas Mega Projects
Today CNN highlight Kenya´s mega projects in a visual presentation which is worth a look. Kenya is already an infrastructure powerhouse of East Africa, but it is just the start of development. The next few years may see a quantum leap forward with tens of billions of dollars to be spent on some of the… Continue reading Kenyas Mega Projects
Cities Driving Development
To create a framework for sustainable development beyond 2015, the United Nations has announced a set of 17 Sustainable Development Goals, also known as the Global Goals. Broader in scope than the preceding set of Millennium Development Goals, the new goals identify a long list of targets that address the role of cities in human… Continue reading Cities Driving Development
The Big Picture – Talking Nation Brand with Foreign Policy Group
The Foreign Policy Group talk nation brand, digital diplomacy, and the importance of the big picture Foreign Policy Magazine has a long pedigree. Since its founding in 1970 the magazine has become well-known for reporting diplomatic and political developments from around the globe. So it seems a natural progression for the FP Group to branch… Continue reading The Big Picture – Talking Nation Brand with Foreign Policy Group