Recently, Jorgen Eriksson from Bearing was interviewed by the Middle East Eye about the place brand of Casablanca. The article is available on this link.
Category: Place Branding
Turkey to Join the Great Trans-Europe Walk
Hiking on the Via Francigena Way (photo: Kate Clow) Recent months have been difficult for Turkey How has the country brand been affected? Turkey is still reeling from damage suffered after a string of unfortunate incidents. Since summer 2015 there has been growing unrest in Turkey’s east, combined with increasing security concerns and an unfolding… Continue reading Turkey to Join the Great Trans-Europe Walk
Telling Stories by the Sea
The Hague knows the value of telling a good story So much so in fact, that the city’s marketing team has created the ‘Bloggershuis’, a dedicated space where visiting bloggers can stay while they discover all that the Hague has to offer. As an added bonus, the Bloggershuis is situated right on the beach! Samantha… Continue reading Telling Stories by the Sea
Economic Assessment of Al Alamein New City in Egypt
Earlier today, on the grounds of employing the principles, strategies, tools developed in UN-Habitat’s Strategic Plan 2014 -2019, the Achieving Sustainable Urban Development project (ASUD) – one of UN-HABITAT Egypt’s projects- run a joint meeting between UN-Habitat staff supported by UN-Habitat Urban Economy and Finance Branch, the Egyptian national counterpart General Organization for Physical Planning… Continue reading Economic Assessment of Al Alamein New City in Egypt
Brand Canada – A New Path
Canada has been engulfed by a whirl of publicity over the last few months as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24 hours after winning the elections,… Continue reading Brand Canada – A New Path
Civilisations Retrograde
There are just a few menacing yet fascinating places left on Earth. These places are usually active conflict zones or rugged areas where rebel groups lurk, nations with unfriendly governments, or otherwise unstable locations where battle has recently ended. They have terrible reputations. But nevertheless, these places are intriguing, because they weren’t always in trouble.… Continue reading Civilisations Retrograde
The Big Picture – Talking Nation Brand with Foreign Policy Group
The Foreign Policy Group talk nation brand, digital diplomacy, and the importance of the big picture Foreign Policy Magazine has a long pedigree. Since its founding in 1970 the magazine has become well-known for reporting diplomatic and political developments from around the globe. So it seems a natural progression for the FP Group to branch… Continue reading The Big Picture – Talking Nation Brand with Foreign Policy Group
Millennials and the New Age of Brand Loyalty
This morning, I read an article on Inc. Magazines website, about the Top 5 Millennial Brands, Cities, and Apps of 2015. The article was about how technology and the internet have created new behaviours and inspired new values that have never before existed, especially for the Millennial generation, which grew up in a high-tech and… Continue reading Millennials and the New Age of Brand Loyalty
Development of Al-Alamein in Egypt
“Now this is not the end; it is not even the beginning of the end. But it is, perhaps, the end of the beginning.” – Winston Churchill, November 1942 Al-Alamein is a town in northern Egypt, located on the Mediterranean Sea 106 kilometres west of Alexandria and 240 kilometres northwest of Cairo. For most of… Continue reading Development of Al-Alamein in Egypt
Uppsala Place Brand Analysis
A team from Bearing has over the past two months worked on analysis and recommendations for an updated place brand for the city of Uppsala in Sweden, and today we delivered our report. The assignment has been a follow-on from a strategy analysis project which we are working on for Uppsala county and Uppsala city… Continue reading Uppsala Place Brand Analysis