Where Good Ideas come from

People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web, on this tour of the space of creativity. Steven Johnson–Where Good Ideas come… Continue reading Where Good Ideas come from

Why we need the explorers

In tough economic times, exploratory science programs, from space probes to the Large Hadron Collider, are first to suffer budget cuts. In the TED talk below, Physicist Brian Cox explains how curiosity-driven science pays for itself, powering innovation and a profound appreciation of our existence. Why we need the explorers

How to Build a Brand

What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is… Continue reading How to Build a Brand

How to get your ideas spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. How to get your ideas spread

The Era of Open Innovation

Is creativity a lone task or does it come from collaboration? In a deceptively casual TED talk from 2005, Charles Leadbeater, the former advisor to Tony Blair and think thank guru,  weaves a tight argument that innovation is not just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies… Continue reading The Era of Open Innovation

Tim Brown – Tales of creativity and play

At the Art Center College of Design in Pasadena visitors learn to create. For more than 80 years the college has achieved an international reputation for having a rigorous, trans disciplinary curriculum and a  faculty of professionals with strong ties to industry and a commitment to socially responsible design. In 2008 the Art Center set… Continue reading Tim Brown – Tales of creativity and play

Creativity is as important in education as literacy

Sir Kenneth Robinson is an English author, speaker, and international advisor on education in the arts to government, non-profits, education, and arts bodies. In the TED talk below, he makes an entertaining and profoundly moving case for creating an education system that nurtures, rather than undermines, creativity. He makes the case that creativity is as… Continue reading Creativity is as important in education as literacy