Recent Trends of Innovation in Advertising

Encourage innovation. Change is our lifeblood, stagnation our death knell. – David Ogilvy The advertisement industry is innovating at a breakneck pace. They must do so to survive. Their clients demand innovation as they go through a pace of change combined with a pressure to redefine, which is having significant impact on all business industries.… Continue reading Recent Trends of Innovation in Advertising

Can Kickstarter Make the Earth Move?

“The most beautiful experience we can have is the mysterious – the fundamental emotion which stands at the cradle of true art and true science.” – Albert Einstein, from “The World as I see it” Kickstarter Kickstarter is a global crowd funding platform for funding projects or startups, launched in 2009 in United States. The… Continue reading Can Kickstarter Make the Earth Move?

All Roads Lead to Rome

In the past three months, I have been working on a project for the city of Pula in Istria. The project is a feasibility study for the Pula Kulturring initiative, which aims to rehabilitate and promote the main cultural heritage of Pula within one innovative place brand, including the historic sites on the stretch between… Continue reading All Roads Lead to Rome

Weirdest Hotel Requests And Complaints

Even though good customer service is one of the main conditions for success in any business, it is particularly important in the hotel industry where guests are looking to staff to help them make their stay as relaxing and comfortable as possible. And staff in hotels all over the world really does go out of… Continue reading Weirdest Hotel Requests And Complaints

The Daily Routines of Creative People

How do you spend each hour of your day? Based on research from Mason Currey’s Daily Rituals: How Artists Work, Podio (a cloud based collaboration service owned by Cisco) has created a chart that shows how some of modern society’s greatest thinkers, writers, artists and philosophers spent their days. It begins with the earliest risers… Continue reading The Daily Routines of Creative People

A Real Battle Gone Digital

In the era of modern technology-based marketing, tourism is just one of many industries that have gone digital. Nowadays, we live in a world for which statues and storyboards are no longer enough, witnessing evolution of visitor centres into digital visitor centres. This new approach to servicing customers through a dynamic mix of digital technologies… Continue reading A Real Battle Gone Digital

European Capitals of Culture–Creative Europe Project

In the words of Jose Manuel Barroso, President of the European Commission: “The European Capitals of Culture are a flagship cultural initiative of the European Union, possibly the best known and most appreciated by European citizens. They are a clear illustration of the EU’s commitment to cultural diversity, but also of how culture can unite… Continue reading European Capitals of Culture–Creative Europe Project

The Origin of Cooperation

"The modern human behaviours of technological innovation, making art and rapid cultural exchange probably came at the same time that we developed a more cooperative temperament" – Robert Cieri A couple of years ago, I wrote an article here on The Bearing Wave about The Evolution of Cooperation. In that article I discussed how we… Continue reading The Origin of Cooperation

Trend Alert: Man-Made Travel Destinations

Some travel destinations are simply “born with” assets such as beautiful beaches, breath-taking landscapes and rich cultural heritage, making them established and overcrowded. Throughout history these places didn’t really have to fight for attention or fight competition. In recent years, however, fuelled by innovations caused by digitalization and the Internet, a new kind of travel… Continue reading Trend Alert: Man-Made Travel Destinations