“The scientific man does not aim at an immediate result. He does not expect that his advanced ideas will be readily taken up… His duty is to lay the foundation for those who are to come, and point the way.” – Nikola Tesla During the last week of October 2012, Jörgen Eriksson, Lars-Göran Larsson and… Continue reading Place Excellence and EU Horizon 2020 seminars in Zagreb
What are your values?
It is more than 50 years now since Peter Drucker wrote: ”The customer rarely buys what the company thinks it is selling him”, but I still meet companies that need to be reminded of this fact. Customers don’t buy products; they buy solutions to their problems. It is not the product in itself, but the… Continue reading What are your values?
Some reflections from Harry´s Bar in Venice
I visited Venice in March 2011. The visit was while we in Bearing were working on the Place Management book, masterly authored by Christer Asplund and edited by Jacob Ikkala, and during the visit my thoughts were occupied with feedback on the important topics of the manuscript. I included some of the thoughts in this blog… Continue reading Some reflections from Harry´s Bar in Venice
How to Build a Brand
What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is… Continue reading How to Build a Brand