Sometimes, the best way to improve your reputation is to contrast yourself with someone nearby who has a really bad one… That’s what’s happening at the moment for Justin Trudeau’s Canada. While his southern neighbour shudders under the force of hatefulness that is Donald Trump, Trudeau was personally welcoming newly arrived Syrian refugees at the… Continue reading The Chalk and Cheese of Reputation
Category: Branding
Millennials and the New Age of Brand Loyalty
This morning, I read an article on Inc. Magazines website, about the Top 5 Millennial Brands, Cities, and Apps of 2015. The article was about how technology and the internet have created new behaviours and inspired new values that have never before existed, especially for the Millennial generation, which grew up in a high-tech and… Continue reading Millennials and the New Age of Brand Loyalty
Top 100 Most Valuable Global Brands
Brand innovation is one of the 12 dimensions of innovation and increasingly important in a world where intangible values has become more important than technical features for many products and services. Brands value can be measured and compared, and the most recognized approach is BrandZ, Millward Brown‘s brand equity database. It holds data from over… Continue reading Top 100 Most Valuable Global Brands
The Importance of the Summer Holiday
With the “better” summer weather upon us here in Europe our thoughts at this time of the year turn to the holidays. Europeans are very lucky compared to many in the world as we tend to take 2-3 weeks holiday, usually over the summer period. Others cultures view this long period of low productivity and… Continue reading The Importance of the Summer Holiday
Who Owns the Major Brands of the World?
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise as opposed to a trademark and they are increasingly important for consumer choice, in a world of too many options.… Continue reading Who Owns the Major Brands of the World?
Trend Alert: Man-Made Travel Destinations
Some travel destinations are simply “born with” assets such as beautiful beaches, breath-taking landscapes and rich cultural heritage, making them established and overcrowded. Throughout history these places didn’t really have to fight for attention or fight competition. In recent years, however, fuelled by innovations caused by digitalization and the Internet, a new kind of travel… Continue reading Trend Alert: Man-Made Travel Destinations
Why I could never work for Lego
Like so many people, I’ve loved playing with Lego ever since I was young. Even today I still love opening the colourful box, tipping out the bags of brightly coloured pieces and then following the instructions wondering how this new Lego creation will come together. Lego’s greatest business turnaround from near bankruptcy to market leader… Continue reading Why I could never work for Lego
Visit Östergötland Place Management Development Workshop
In partnership with East Sweden Business Region (ESBR) and Visit Östergötland, Bearing held a Place Management development seminar and workshop on the 20th November at the beautiful Hemslöjden building in Linköping, Sweden. This seminar was one in a series of four where the goal is to prepare the regions’ tourism and hospitality industry for the… Continue reading Visit Östergötland Place Management Development Workshop
The Alkar knights’ game in Sinj
The Game of Thrones has become a hit television series, produced by HBO. The series is set on two fictional continents and follows the members of several noble houses in a civil war for the Iron Throne of the Seven Kingdoms. The story is not entirely fictional, it seems to be inspired by England in… Continue reading The Alkar knights’ game in Sinj
Mediterranean Week of Economic Leaders 2012
“History may be divided into three movements: What moves rapidly, what moves slowly and what appears not to move at all.” – Fernand Braudel The event The Mediterranean Week of Economic Leaders is one of the major economic events in the Mediterranean region. This year it was arranged in the beautiful Casa Llotja de Mar… Continue reading Mediterranean Week of Economic Leaders 2012