Bearing had the opportunity to give a Place Brand and Management training session for the political leadership in the city of Uppsala in Sweden this week. The half day session was highly appreciated and we shared methodology and tools with the participants, and ignited a very interesting dialogue about the vision and opportunities of the city for the future.
In the training session it was clear that the participants know the opportunities of their city well, and the training focused on how to think about Uppsala´s brand and competitive offerings for residents, visitors and investors and to give guidance on how to further develop the city brand.
