Corporate Iconic Buildings as Tourism Destinations


It was in the news today that Apple´s new headquarter will be quite a tourist attraction, reports Silicon Valley Business Journal. The news site has uncovered documents, first filed with the city of Cupertino back in April, which layout the company’s plans for a massive visitor’s centre located on the “spaceship” campus. According to the plans, the centre will include a rooftop observation deck, a cafe, and a 10,000 square-foot storefront.

Apple hopes the space will “create a public face of the Apple Campus 2 that reflects Apple’s business and design practices, and allows for a long-term presence in Cupertino.”

The building itself will be made of glass with a carbon fibre roof and large skylights, similar to Apple’s retail stores. Stairs and elevators will take visitors up to the viewing deck, which will overlook the ring-shaped main building. Apple says a screen will block views into an adjacent community.


Apple´s ambition follows a long line of iconic corporate headquarter buildings, where Rockefeller Center in New York, with its TopofTheRock observation deck is one of our favourites.

Below is the official video about Apple´s new building, including an interview with Norman Foster, the architect.

Norman Foster

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