Top 100 Most Valuable Global Brands

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Brand innovation is one of the 12 dimensions of innovation and increasingly important in a world where intangible values has become more important than technical features for many products and services.

Brands value can be measured and compared, and the most recognized approach is BrandZ, Millward Brown‘s brand equity database. It holds data from over 3 million consumers about 100,000 brands, across 400 categories in over 50 countries, and is used to estimate brand valuations. Each year since 2006, it has been used to generate a list of the top 100 global brands.

The 2015 report was launched this month, and it has been 10 years since WPP and Millward Brown launched the BrandZ™ Top 100 Most Valuable Global Brands. During the intervening decade, 2006 to 2015, Brand Value increased 126 percent to $3.3 trillion. In the 2015 report alone value rose 14 percent.

Marking the 10th Anniversary, in the video below WPP chief Sir Martin Sorrell and marketing heads from Coca-Cola, L’Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.

Martin Sorrell on Brand Value

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