Last week I read in the FT Weekend Magazine that Mark Zuckerberg, CEO of Facebook, announced to the word in a Facebook post (where else?) that he is starting a book club.
Maybe it’s just a canny PR ploy, but it is definitely a good way to influence customer behaviour. Will this strong incentive encourage more people to become literary enthusiasts and immerse in an intellectually fulfilling book exploration
A book club is a group of people who meet to discuss a book or books that they have read. It could prompt a stimulating conversation about your favourite book or simply a means to fuel your love of books. In particular you can combine a week’s reading with an evening’s chatter, wining and textual analysis. Hence the idea to gather and connect the readers is very popular.
Also, because we live in a world where you don’t have to actually “be” anywhere, it’s not surprising that virtual clubs have lately appeared on the Internet.
“There’s a way of interacting through books that you don’t get through any ordinary transaction in life,” suggests Robin Marantz Henig, a journalist who is in three book groups.
Bearing Book Club
A book club for business professionals should focus on the latest business trends, discover personal and professional growth, and connect with the themes that are relevant to current events within a company.
At Bearing we have been successfully publishing a blog for years with the same idea behind it, to select topics which have the ability to provoke conversation and trigger diverse opinions, but most of all are hopefully, interesting and fun to read.
However, I would like to explore a little bit more the idea of a Bearing Book Club and encourage our blog readers to participate in the dialog which could provide an opportunity to learn new concepts from those outside of our company, but also provides an opportunity to learn from within.
I agree with Burton Goldfield , Forbes:
Each day we interact tactically with our colleagues, but it’s not very often we get to share ideas outside of the normal business context. Reading an interesting book helps to spur conversations and allows us to see fellow employees in a different light.
What do YOU, dear reader, think about this idea?
To start with I would like to recommend 3 of Inspirational Books For Entrepreneurs:
- The Strategy Paradox, by Michael Raynor (Crown Business, 2007)
- Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne (Harvard Business Review Press, 2003)
- The Art of War, by Sun Tzu (Simon & Brown, 2013)
And the book I am reading at the moment Lingo: A Language-Spotter’s Guide to Europe by Gaston Dorren – learned and pleasantly ironic.
As a psycholinguist and speaker of few languages, I have a great interest in languages spoken around me, and what is needless to say – mastering intercultural communication is essential to prepare for business in a truly global environment.