Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise as opposed to a trademark and they are increasingly important for consumer choice, in a world of too many options.
Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.
It may not be surprising that most of the biggest product brands in the world are owned by a handful of corporations. Food, cleaning products, banks, airlines, cars, media companies… everything is in the hands of these megacorporation’s. The graphics below from Gizmodo show how major consumer brands are connected. Click on the image to zoom in.