International Festival of Creativity

The International Festival of Creativity (formerly the International Advertising Festival) was held in Cannes, France this week. It is a global event for those working in the creative communications, advertising and related fields and this week we have had many of the creative worlds celebrities arriving at Nice airport. 12,500 people attended and listened to speakers like Jonathan Ive, Apple´s Senior Vice President of Design, and Facebook´s COO Sheryl Sandberg. Also the American astrophysicist, author, and science communicator Neil deGrasse Tyson was present. He has become well known this year for the remake of Carl Sagan´s classic science television series Cosmos – A Spacetime Odyssey. Below is an inspiring interview with him, where he claims it can be possible to transform a country into an innovative nation.