The role of Iconic Buildings

The amazing building on the picture above actually exists. It was completed in 2010 as the headquarter of the Abu Dhabi based property development company Aldar, it is 110 meters tall and with a floor area of 61.900 square meters. It shines like a prism, a lens reflecting light.

Buildings define cities, culture and at times economic prosperity. I am proud to say, that today Bearing has successfully proposed the construction of an iconic building in a mid size Nordic city, which will define a new category of buildings for the future. I can say more about this later on this year.

The world is full of incredible buildings, but what about those that have become truly iconic, the instantly recognisable ones that have come to symbolise a destination or even a period in time? Lets see what we can achieve.


  1. Great idea, but what are looking for ? There is a lot of iconic buildings around the world. If we concentrate on recent buildings built with a business purpose I would vote for Marina Bay Sands, Singapore, which has boosted the frequentation

  2. We are right now about to create a new iconic building in a location in Sweden, and I can write more about this later this year. But I get your point. I agree about Marina Bay Sands. I have not been there myself but I heard from colleagues how impressive it is.

    I will reflect a bit and see if I can come up with some more generic thoughts on what to look for. Thank you for the creative feedback!

    /Jörgen (currently having breakfast in Adis Abeba)

  3. I agree with Zaha Hadid and I don’t think architecture is only about shelter .
    It should be able to excite you , to calm you, to make you think .

    I believe that projects like this , make a sociaty reflect upon their surrounding and environment they live in and in my opinion this is the most important .

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