In the video below, which was published by Financial Times this morning, David Kelley, Founder of the international design firm and innovation consultancy IDEO, and Tom Kelley, author of The Art of Innovation talk with Financial Times Ravi Mattu about a way to tap the creative spirit in us all through design thinking.
Design thinking can be described as a discipline that uses methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. By using a process to achieve this that can be used over and over again, the users gain creative confidence. As Tom Kelley says in the video, many people have creative ideas but lack the courage to express them. By implementing process thinking, this can be overcome.