The 20th of October, Christer Asplund and Jacob Ikkala, together with Bearing Consulting Ltd, launch the new book “Place Management – New Roles for Place Managers in Rebuilding European Wealth”!
In the new book of Christer Asplund, senior advisor at Bearing Consulting Ltd and one of Europe’s leading authorities on place management, he deals with professional management and direction for regional and local growth. He demonstrates how successful place development and place marketing is shaped by the professional place manager, build upon his ground-breaking work with Professor Philip Kotler. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University says in a comment“ I am excited about this book because it presents a picture of European cities and places as they function today, how they were influenced by the new forces emerging each decade, and what their future possibilities are in terms of their critical opportunities and threats.”
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