At the Art Center College of Design in Pasadena visitors learn to create. For more than 80 years the college has achieved an international reputation for having a rigorous, trans disciplinary curriculum and a faculty of professionals with strong ties to industry and a commitment to socially responsible design.
In 2008 the Art Center set up a Design Conference, wonderfully named Serious Play, which was a three-day international gathering of entrepreneurs, thought leaders, and innovators from many fields and disciplines.
One of the speakers at the conference was Tim Brown, the CEO of IDEO, one of the worlds most creative companies, who talked about the powerful relationship between creative thinking and play. Please find his highly interactive speech here below.